Wrångebäck

Create a campaign for the oldest cheese brand in Sweden – Wrångebäcksosten. Wrångebäcksosten is a completely ecological cheese from Almnäs Bruk.

The campaign says that the cheese isn’t just made in Sweden, it is made by Sweden. We focused on three words in the campaign. Nature (it’s ecological), time (it is Swedens oldest cheese brand and it is stored for 12-24 months) and love (because of the passion the farmers use when they make the cheese).

Art directors: Annika Bäckström, Oscar Söderberg, Linus Ymén
Copywriter: Fransisco Hellqvist