Theft betrayal and jealousy

Mission: Create an activity that generates sponsors for the Röhsska Museum.

Theft, betrayal and jealousy is an exhibition about copyright and idea thefts and the big question: Who owns the idea?
The exhibition focuses on the dirtier chapters of our design history with battles, personal tragedies and unfair patent holders.
However, one must talk about intellectual property histories and show how various countries have solved the tricky question of who is the design owner. There is plenty of room for debate for this type of questions in these days, when file sharing always is current.

Hopefully the audience should be drawn to this gossipy show like flies to a sugar cube. As a sponsor, we have proposed the bank SEB, whose focus as an entrepreneur bank fits perfect. “Take care of your idea – before someone else does it” as one of their advertising campaigns says. Institutions such as the Patent and Registration Office are also potential sponsors.

Copywriter: Emmy Kafle, Petter Grahl
Art director: Annika Bäckström, Anna Gustafsson, Julia Åhall