The worlds most sponsored museum

Mission: Get more sponsors for the Röhsska design museum

Our solution aims to fill the entire Façade of Röhsska with logotypes. This act will put Röhsska into the Guinness Book of World Records as “the worlds most sponsored museum”. Röhsska accepts both business and personal sponsoring, from which you get an advertising spot in the middle of Gothenburg for one year. The size of the advertising space relates to the size of the contribution. That means that everyone can sponsor Röhsska even though you’re not able to give them more than 50 SEK.

The benefits, coming from this campaign, are many. Most importantly, this will become a hot topic in media because of the debates of cultural sponsorship, the border between culture and commerce and why commercial often is controversial. As a design museum, Röhsska already has many objects by famous brands. The museum is in fact already filled with logos compared to the strict art museums.

With this campaign, Röhsska will get several millions SEK, giving them the opportunity to make many new exciting initiatives that they can’t afford today.

Copywriter: Emmy Kafle, Petter Grahl
Art director: Annika Bäckström, Anna Gustafsson, Julia Åhall