23 year old art director and illustrator

With hands getting tired when not creating, I grew up with northern lights and the midnight sun in the northern parts of Sweden. Spending the nights cutting paper, writing novels, drawing stories, painting houses, making movies, making mittens, making clothes and dream.

Creative at Great Works, Stockholm.

backstrom.annika@gmail.com

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Ocean-app
Ocean-app
The beer switch project
The beer switch project

Ocean beer

Ocean is a small brewery located in Gothenburg. Their beer is well appreciated by the one who know about it, but isn’t that well known. Their goal is to be the obvious beer of choice when in Gothenburg. They also like being funny, and from Gothenburg.

Solution:
We used their problem in the advertising. We made it easier to find Ocean beer through an iPhone-app leading towards the nearest place to buy ocean-beer, we made it easier to find. The people in Gothenburg are also well known for their puns. Therefore we decided to make a movie called “The Beer Switch Project” intended to be shown on the web.

AD: Christoffer Eriksson, Karl Risenfors, Annika Bäckström
Copy: Fransisco Hellqvist