See and read the whole blog at www.haettbraliv.blogspot.com

We wanted to give the kitchens more personality by telling stories about people living in these kitchen. They are:
Carl – The luxurious flirty man who knows everything about olive oil
Linnéa – The young woman who loves change, colour and baking
Marie – The serious woman who can’t live without a clean house
Martin – The breadbaking man who puts nature first and love the smell of fresh herbs.
Lisette & Ragnar – The loving family with triplets running around. They are in desperate need of at least two dish washers.

There will be TV-advertising presenting the characters and their kitchens pointing you to the website.
The characters will interact with each other on the web, where you also can see witch character you most resemble by doing a simple test.
Because of Elgigantens wide range of home electronics, you will also see, for example, witch oven Martin would like the best.

Art Director: Annika Bäckström
Copywriter: Emmy Kafle

We got a school assignment to make a movie to promote the class (ourselves) and our school. I worked together with Michael Sipos and Oscar Söderberg. We wanted to show how we come up with ideas, and how we can make the world a bit more colourful with these ideas. Our goal is to be able to make advertising that comes from the heart, just so we can make people a bit more happy.

This movie was given “The Silver Fish” by the studio Hey it’s Enrico Palazzo in a competition in our class and was also featured at a number of design blogs all over the world.

The campaign says that the cheese isn’t just made in Sweden, it is made by Sweden. We focused on three words in the campaign. Nature (it’s ecological), time (it is Swedens oldest cheese brand and it is stored for 12-24 months) and love (because of the passion the farmers use when they make the cheese).

Art directors: Annika Bäckström, Oscar Söderberg, Linus Ymén
Copywriter: Fransisco Hellqvist