Epoq

Epoq is a kitchen company founded in Gothenburg. Last year they started to sell their kitchen at Elgiganten (one of Sweden’s largest chains of home electronics retail stores). The goal is to make Epoq one of the three top actors on the Scandinavian kitchen market.

We wanted to give the kitchens more personality by telling stories about people living in these kitchen. They are:
Carl – The luxurious flirty man who knows everything about olive oil
Linnéa – The young woman who loves change, colour and baking
Marie – The serious woman who can’t live without a clean house
Martin – The breadbaking man who puts nature first and love the smell of fresh herbs.
Lisette & Ragnar – The loving family with triplets running around. They are in desperate need of at least two dish washers.

There will be TV-advertising presenting the characters and their kitchens pointing you to the website.
The characters will interact with each other on the web, where you also can see witch character you most resemble by doing a simple test.
Because of Elgigantens wide range of home electronics, you will also see, for example, witch oven Martin would like the best.

Art Director: Annika Bäckström
Copywriter: Emmy Kafle